Ledger teams up with Finimize on the biggest virtual crypto summit in the world

Ledger’s hardware wallet is the smartest way to secure and grow your crypto assets. Finimize was thrilled to partner with Ledger to put on the world’s biggest crypto summit in December 2021.

Summit highlights

👉🏻 The 2-day summit featured 11 sessions, 20 industry leaders, 8 hours of content

👉🏻 15,000+ ticket holders, 8,000+ live attendees

👉🏻 The official launch of the first-ever verified Discord finance server with 2,500+ members

Security is the biggest concern for 80% of crypto investors

Crypto markets boomed in 2021, driving significant developments in crypto infrastructure. And while crypto asset security is the key concern for 80% of crypto investors, only 20% actually own a hardware wallet. But there’s one company with enough know-how to fix that: Ledger, the global leader in security and infrastructure solutions for safeguarding critical digital assets. With Ledger’s hardware wallet and Ledger Live app, consumers can start their crypto journey the easy way, while always maintaining full control over their digital assets.

Finimize members are active crypto investors

Finimize is the biggest and most engaged modern investor community in the world. Our 1 million members are affluent, engaged, and long-term bullish on crypto. And what’s more, they’re keen to learn, and they’re actively looking for products and services that support them on their investing journey. While 70% of Finimizers have crypto investments, roughly half only made their first crypto investment in the last 12 months. The Finimize community offers Ledger a perfect opportunity to connect with crypto curious investors, helping it cement its market leader position and build long-term advocacy for its brand.

Brand advocacy at scale

The summit connected more than 20 industry leaders with more than 8,000 modern investors. Throughout 11 keynote sessions, fireside chats, and workshops with top-notch speakers, the Finimize community engaged in conversations across multiple channels, including webinar chats, Q&As, and hundreds of Finimize WhatsApp groups. Finimize members even launched the first-ever verified finance server on Discord during the event. The Finimize Crypto Community is a truly community-driven platform and boasts over 2,500 members so far.

Delivering 135% uplift in brand recognition

✅ 65% of Finimizers now know about Ledger’s products and services — 135% uplift

✅ 26% of Finimizers would now use a hardware wallet to store their crypto — 80% uplift

✅ 42% of Finimizers will consider using Ledger’s services when investing in crypto — 84% uplift

✅ 14m+ brand impressions made

✅ First-ever verified finance Discord server launched with 2,500+ participants