Finimize content solutions provide financial service brands with effective learning experiences for their customers, in turn accelerating engagement across multiple touchpoints. Solutions leverage our custom-built content engagement flywheel to power market-leading financial news, investing insights, research, and educational pieces across partners' channels, all delivered in text and audio.
40 million retail investors have access to Finimize content via partner channels.
Our educational content and investing insights are designed to suit a wide range of retail investors. To maximize engagement and impact, we pair expertise from our in-house analysts and editors with our partners' insights. Of course, we'll mix in our proprietary community research and intelligence data, derived from the Finimize education platform: app, newsletter, events, and web. Plus, we monitor between 2,000 and 3,000 unique content requests a week and analyze millions of consumption data points daily.
First-time investors (28% of readers) start their journey with Finimize, where they can access digestible, smart, jargon-free educational guides and news.
Experienced investors regularly check Finimize for actionable and topical investing ideas and insights, delivered in text and audio in just a few minutes.
Accredited investors (21% of readers) count on our top-notch in-house analyst expertise, delivered in quick and snappy formats for time-poor readers.
Smart, snappy breakdowns of the two biggest financial stories of the day, and why they matter
Macro and stock specific
Daily and weekly – roughly three minutes long
Expert-informed, actionable breakdowns of topical investing topics
Macro, portfolio, and idea specific
Daily – roughly five minutes long
Clear explanations of core financial concepts and how they work
Sector, strategy, and stock specific
Evergreen – roughly six minutes long
Customer education unlocks business success. Just look at IG: the brand confirmed that its customers placed 33% more trades after they consumed IG's educational content.
Overall, 56% of consumers with financial education become relationship customers (EY 2019). In other words, they're easier to retain and invest more.
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The most cost-effective way to build a highly engaging user-centric customer education solution within your channels.learn more
The easiest way to engage and upskill your customers with our smart educational content – no technical integration needed.learn more
Work with us to create bespoke educational content, showcasing your brand in the Finimize tone of voice.learn more