Our community membersΒ 
are modern retail investors

Time poor

Our community spend 15 mins or less reading about the markets on a daily basis.

Community driven

94% of our community discuss their investment decisions with their friends.

Action oriented

All of our community learn by taking action e.g. via fractional shares, crypto.

Community Breakdown

Age Range

πŸŽ‚ 18-24 β†’ 8%

πŸŽ‚ 25-55 β†’ 80%

πŸŽ‚ 56-65 β†’ 12%

Location

πŸ‡ΊπŸ‡Έ USA β†’ 57%

πŸ‡¬πŸ‡§ UK β†’ 18%

🌍 ROW β†’ 25%

Gender

πŸ‘¨ Male β†’ 55%

πŸ‘© Female β†’ 45%

Income

πŸ’΅ Average β†’ $118k p/a

πŸ’° 18% β†’ Over $250k p/a

Industries

πŸ“ˆ Finance β†’ 46%

πŸ’» Technology β†’ 37%

Roles

πŸ™‹β€β™€οΈ 56% β†’ Key Decision Makers

πŸ™‹β€β™‚οΈ 11% β†’ Founders or C-Level

Investing Experience

86%

Invest in stocks

74%

Invest in multiple assets

41%

Invest in single stocks

21%

Are accredited investors

28%

Started investing with Finimize

Investment Updates

28%

Monthly

19%

Quarterly

19%

Every 6-12 months

17%

Set and forget

Why do they care?

Democratisation of Capital Markets

Technology has democratised access to the financial markets for millions of new investors. A new generation of investors - Modern Retail Investors - want control over their own wealth. Where do they turn for information they can trust?

Information Paralysis

Retail investors are looking for help. There are too many sources of information varied in quality and accessibility. This leads to information overload and more uncertainty.

The Signal in the Noise

Retail investors are looking for an easy, trusted and impactful source of information. Finimize helps millions of people to become smarter investors, so they can make informed investment decisions.

Ready to introduce
yourself to our community?

get in touch